• NE view of Laurel Hill
  • View from Masonic and Euclid

What is the proposed project?

The 10.25-acre site at Laurel Hill is bordered by Laurel Street, Euclid Avenue, Presidio Avenue, and California Street. The site is listed in the California Register of Historic Resources as a significant example of modern architecture with integrated landscaping. The site served as the former Home Office of the Fireman’s Fund Insurance Company and was designed to create a seamless connection between indoor spaces and the outdoor landscape.

Many know it as one of the last open green spaces in the neighborhood, with breathtaking, unobstructed views of downtown San Francisco, making it a popular recreational spot for local residents.

Private investors, Prado/SKS, have acquired the site and seek to overbuild it and destroy most of its natural landscaping. UCSF still rents the site for approximately $5 million per year.

Prado/SKS proposes to build a massive mixed-use complex, consisting of over 100,000 square feet of retail & office uses and 558 or 744 housing units. The Draft Environmental Impact Report (DEIR) states that Prado/SKS intends to break ground in 2020 and take 7-15 years to complete the construction.

Prado/SKS has not promised to build any affordable housing units.

They are seeking permission to:

  • build 13 new buildings, mostly up to the sidewalk, ranging from 4 to 9 stories tall (the current building is approximately 62 feet tall at its highest point)
  • remove most of the 185 mature trees on site
  • pave over much of the existing grass and landscape
  • demolish 50 percent of the existing office building
  • dig down 40 feet to provide 3 levels of underground parking

Zoning Changes

Because current zoning laws prohibit most of the proposed plan, Prado/SKS is lobbying City Hall for a change in the zoning to a Special Use District (SUD) to allow them to proceed.

If recommended by the Planning Commission and approved by the Board of Supervisors, the adverse impacts on the areas surrounding the site will be enormous. The proposed retail and office complex would bring substantial pollution, construction noise, traffic, degraded air quality and loss of street parking into a predominantly residential area. If the site is rezoned to a SUD, the developers can apply to modify their plans to build more on the site.

Community Full Preservation Alternative

The Community Full Preservation Alternative would provide the same amount of housing units while mitigating the significant negative impacts of traffic congestion, noise, pollution, loss of on-street parking and loss of business to our local small and family-owned businesses in Laurel Village and along Sacramento Street and Presidio Avenue.

The Community Alternative would include 56 units of affordable housing for middle-income families and maintain the existing 1,183 square feet cafe, 11,500 square feet childcare center and 5,000 square feet of the existing office space (at the developer’s option). The Board of Supervisors can determine the nature and amount of additional affordable housing. The Community Alternative would designate the beautiful terrace designed by the acclaimed landscape architecture firm of Eckbo, Royston & Williams as privately-owned, publicly accessible open space.

The Community Alternative would require all freight loading and unloading to be conducted in the underground freight loading areas accessed from Presidio Avenue and all passenger loading and unloading to be conducted inside the site in turnarounds or in the underground parking garage.

If you care about providing needed housing while maintaining the open space, historic and aesthetic qualities, please lend your support.

  • NE view of Laurel Hill
  • View from Masonic and Euclid

What is the proposed project?

The 10.25-acre site at Laurel Hill is bordered by Laurel Street, Euclid Avenue, Presidio Avenue, and California Street. The site is listed in the California Register of Historic Resources as a significant example of modern architecture with integrated landscaping. The site served as the former Home Office of the Fireman’s Fund Insurance Company and was designed to create a seamless connection between indoor spaces and the outdoor landscape.

Many know it as one of the last open green spaces in the neighborhood, with breathtaking, unobstructed views of downtown San Francisco, making it a popular recreational spot for local residents.

Private investors, Prado/SKS, have acquired the site and seek to overbuild it and destroy most of its natural landscaping. UCSF still rents the site for approximately $5 million per year.

Prado/SKS proposes to build a massive mixed-use complex, consisting of over 100,000 square feet of retail & office uses and 558 or 744 housing units. The Draft Environmental Impact Report (DEIR) states that Prado/SKS intends to break ground in 2020 and take 7-15 years to complete the construction.

Prado/SKS has not promised to build any affordable housing units.

They are seeking permission to:

  • build 13 new buildings, mostly up to the sidewalk, ranging from 4 to 9 stories tall (the current building is approximately 62 feet tall at its highest point)
  • remove most of the 185 mature trees on site
  • pave over much of the existing grass and landscape
  • demolish 50 percent of the existing office building
  • dig down 40 feet to provide 3 levels of underground parking

Zoning Changes

Because current zoning laws prohibit most of the proposed plan, Prado/SKS is lobbying City Hall for a change in the zoning to a Special Use District (SUD) to allow them to proceed.

If recommended by the Planning Commission and approved by the Board of Supervisors, the adverse impacts on the areas surrounding the site will be enormous. The proposed retail and office complex would bring substantial pollution, construction noise, traffic, degraded air quality and loss of street parking into a predominantly residential area. If the site is rezoned to a SUD, the developers can apply to modify their plans to build more on the site.

Community Full Preservation Alternative

The Community Full Preservation Alternative would provide the same amount of housing units while mitigating the significant negative impacts of traffic congestion, noise, pollution, loss of on-street parking and loss of business to our local small and family-owned businesses in Laurel Village and along Sacramento Street and Presidio Avenue.

The Community Alternative would include 56 units of affordable housing for middle-income families and maintain the existing 1,183 square feet cafe, 11,500 square feet childcare center and 5,000 square feet of the existing office space (at the developer’s option). The Board of Supervisors can determine the nature and amount of additional affordable housing. The Community Alternative would designate the beautiful terrace designed by the acclaimed landscape architecture firm of Eckbo, Royston & Williams as privately-owned, publicly accessible open space.

The Community Alternative would require all freight loading and unloading to be conducted in the underground freight loading areas accessed from Presidio Avenue and all passenger loading and unloading to be conducted inside the site in turnarounds or in the underground parking garage.

If you care about providing needed housing while maintaining the open space, historic and aesthetic qualities, please lend your support.